Changing the Status Quo - for Women
An independently-run online platform focused on ending gender inequality in women’s health. We champion opportunity and celebrate women’s health, the sheer strength and potential of the female body, and femtech innovation for every stage of life.
Track Your Health
Oura Ring 5 Stealth
Your body tells a story every day—and Oura helps you listen closely. Designed with women’s health in mind, Oura tracks 50+ key health metrics, including sleep quality, cycle-aware insights, stress response, heart health, metabolic patterns, and daily activity, while seamlessly syncing with apps like Natural Cycles, Flo, and Strava to give you a deeper understanding of how your body changes across each phase of life.
Navigate the World of Women’s Health
Optimise Your Health
Indoor Peloton Bike
Whether you’re managing hormonal shifts, rebuilding strength postpartum, or balancing energy through your cycle, the Pelton bike offers low-impact, high-support training that adapts to how your body feels day to day. With real-time metrics like heart rate, cadence, resistance, and output, plus seamless access to the Peloton for guided classes and programs, it helps you build fitness that works with your body - not against it.
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Track Your Fertility
Kegg Tracker & App
Your cycle is more than a calendar - it’s a signal from your body. The kegg Fertility Tracker helps you decode it with precision through clear, actionable insights. Designed specifically for women trying to understand and support their reproductive health, kegg tracks key fertility indicators through daily pelvic health measurements, helping you identify your fertile window and better understand patterns in your cycle over time.
Stay Hydrated
Free Soul Hydrate
Hydration shows up in everything from your energy to your mood. Free Soul Hydrate helps your body stay balanced from the inside out. Designed for everyday female wellness, these zero sugar electrolyte sachets combine sodium, magnesium, vitamin C, and essential minerals to support hydration, recovery, and hormonal balance, especially during busy days, workouts, or phases of your cycle when your body needs extra support.