Preventive healthcare saves lives. Routine screenings, vaccines, and check-ups help detect diseases early and prevent serious complications. Yet, a new study by Ipsos—commissioned by the Alliance for Women’s Health and Prevention (AWHP)—reveals a troubling reality: 42% of American women have skipped essential preventive care in the past year.
With over 3,199 women surveyed, the findings expose financial, logistical, and systemic barriers that prevent women from accessing the care they need. The study also highlights racial disparities, the growing role of social media in health information, and the urgent need for policy changes to make preventive care more accessible.
Why Are Women Missing Preventive Care?
Women reported skipping check-ups and screenings for a variety of reasons:
29% didn’t feel the need for preventive care.
22% couldn’t afford out-of-pocket costs.
19% cited work, school, or childcare responsibilities as a barrier.
The consequences of missed care are serious—especially for those with family histories of cancer, cardiovascular disease, mental health conditions, and obesity.
“Affordability and informational barriers continue to hinder women’s preventive healthcare—including vaccines, screenings, and routine check-ups,” said Millicent Gorham, CEO of AWHP.
“We must do more to support accessible and affordable preventive healthcare for all women—regardless of race, ethnicity, or zip code.”
The Growing Role of Social Media in Women’s Health
Healthcare providers remain the most trusted source of health information for 66% of women, but social media is playing an increasing role—especially for younger women.
39% of women consider social media a valuable health resource.
24% of women under 50 say they trust health influencers as much as healthcare providers.
While platforms like Instagram, TikTok, and YouTube provide access to health information and peer support, experts warn of misinformation.
“Social media is a powerful tool for sharing healthcare resources and building communities,” said Dr. Cheruba Prabakar, board-certified OBGYN and AWHP Advisory Council member. “However, it’s important that women continue to talk with their provider about what is best for their unique needs.”
Racial Disparities in Preventive Care
Women of colour are less likely to receive preventive healthcare than white women:
Only 43% of women of colour have had a cervical cancer screening, compared to 50% of white women.
Vaccination rates were significantly lower for Black and Hispanic women:
42% of Black women received vaccines in the past year, compared to 55% of white women.
46% of Hispanic women were vaccinated, also trailing behind their white counterparts.
“Black women are more likely to die from breast and cervical cancers, despite advancements in screenings,” said Dr. Haywood Brown, board-certified OBGYN and AWHP Board member. “We must work harder to create an inclusive healthcare system where all women—and especially women of colour—are heard and provided with the information and resources they need.”
Breaking Down Barriers to Women’s Preventive Healthcare
To close the gap in women’s preventive care, we need:
Affordable healthcare options, including expanded insurance coverage for preventive services.
Flexible scheduling to accommodate women balancing work, school, and caregiving.
Culturally competent care to address racial disparities and improve trust in the healthcare system.
Accurate health information to combat misinformation and ensure women are making informed decisions.
Women’s preventive healthcare shouldn’t be a luxury—it’s a necessity. By investing in access, education, and equity, we can help women stay healthier, longer.
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