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Breaking Barriers: Empowering Women in Sports Through Purpose-Driven Entrepreneurship


Sports have the power to transform lives, but huge barriers still prevent girls and women from participating fully. One of the biggest challenges? Access to the right kit that supports women at every stage of life—from menstruation to motherhood to menopause.


That’s where NIXI Body Underwear steps in, founded with a mission to empower women to move their bodies, no matter the stage of life they’re in. Through the Xero & Women in Football Entrepreneurship Mentorship Programme, NIXI Body’s founder and her mentor, Laura Youngson, shared their stories in a compelling short film produced by BBC StoryWorks.


The mentorship programme has proven to be a game-changer, providing invaluable connections, resources, and encouragement. As the founder reflects, “The support from this group of incredible women, led by Yvonne Harrison, Sarah Collins, and Lisa Pool, has been nothing short of life-changing. It’s ‘the best course ever!’”


This journey also highlights the resilience of mentors like Laura Youngson, whose determination to succeed in a male-dominated industry fuels the drive to create inclusive opportunities for the next generation of women in sports.


And the growth isn’t just personal—it’s practical, too. Thanks to the mentorship and guidance from Xero’s Amelia Murray and Emilie Watts, the founder feels confident navigating business challenges (and can even read a balance sheet!).



This story is a powerful reminder that with passion, purpose, and the right support, we can rewrite the future of sports for girls and women everywhere.

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