A groundbreaking new campaign, the CPR Bra, has been launched with the goal of saving more women's lives by addressing the taboo surrounding chest compressions and touching breasts during CPR. The campaign was sparked by research revealing that one in three people are hesitant to perform CPR on women in public due to concerns about touching breasts.
The initiative aims to change this alarming statistic and close the gender survival gap. At the heart of the campaign is the world's first educational CPR Bra, designed to reassure the public that taking immediate action to save a life is always the right thing to do, regardless of gender. The bra features the message “It’s OK to Save My Life” prominently on the front, along with a reminder of the essential steps to take in response to a cardiac arrest.
Busting the CPR Taboo
"Every second counts during a cardiac arrest, and it's crucial that people feel confident administering CPR, no matter the person's gender," said the campaign’s creators. The CPR Bra is intended to remind bystanders that it’s OK to touch part of someone's chest to deliver chest compressions or cut away clothing, including a bra or binding, to use a defibrillator.
The campaign, backed by well-known figures including Ashley James, Millie Bright, Sharon Gaffka, and Lucy Edwards, is working to challenge the fears and misconceptions that prevent people from acting during emergencies involving women.
Bridging the Gender Survival Gap
The CPR Bra campaign is a direct response to research showing a significant gender disparity in survival rates following cardiac arrest, driven in part by bystander hesitation. The campaign’s goal is simple: to make sure every 'body' who suffers a cardiac arrest is given the best possible chance of survival, regardless of their gender.
"This has got to change," say the campaign's founders. "It's about saving lives, and no one should hesitate because of fears about touching a woman's chest. Fast action is what saves lives."
Join the Movement
By raising awareness and promoting education around CPR, the CPR Bra campaign aims to empower more people to take action and save lives. To learn more, visit the campaign website and see how you can help make a difference.
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