Olay Body and Wantable Unveil Limited-Edition 'Power Edit' Collection

In a groundbreaking collaboration, Olay Body has partnered with personalised styling service Wantable to introduce the 'Power Edit'—a limited-edition collection that marries advanced skincare with fearless fashion. This initiative aims to empower women to embrace their style confidently, free from body skin insecurities.

A Synergistic Approach to Confidence

The 'Power Edit' features seven meticulously curated fashion pieces, encompassing on-trend styles, flattering silhouettes, and statement patterns, providing a bold wardrobe refresh for the spring season. Each order includes a full-sized bottle of Olay's new Super Serum Body Wash, a product that brings the benefits of award-winning skincare serums to the shower, promising a superior skin transformation that complements any look.

Addressing Skin Concerns

Research indicates that 70% of women avoid fashion choices that might expose body skin concerns such as dryness or rough texture, often allowing these insecurities to influence their style.

Kate DiCarlo, Senior Communications Director for Procter & Gamble’s Personal Care Portfolio, stated,

"By combining Olay’s skincare expertise with Wantable’s expert styling, this partnership is designed to deliver an unmatched confidence boost—helping women feel empowered to wear what they want."

Innovative Skincare Solution

The Olay Super Serum Body Wash defies the notion that body wash ingredients simply rinse away. It delivers five visible skincare benefits in one: hydrating, firming, smoothing, brightening, and evening skin tone. This silky formula is infused with a serum complex of skincare ingredients, combining moisturisers with advanced skin-delivery technology for a superior skin transformation that only Olay can provide.

The body wash harnesses the power of over five skincare ingredients, including:

• Niacinamide: Helps the skin retain moisture, keeping it hydrated while supporting surface cell turnover, revealing luminous skin.

• Beta-hydroxy acid (BHA): Exfoliates by removing dead skin cells, helping to smooth fine lines and improve skin texture.

• Collagen Peptide: Supports the skin’s natural renewal processes, resulting in skin that looks noticeably improved.

• Vitamin C: A naturally occurring antioxidant that creates a glow as it helps fortify the skin's moisture barrier.

• Vitamin E: An antioxidant that fights free radicals on the skin's surface, helping to protect against visible damage such as fine lines and uneven skin tone.

  
  

The collection is available in three variants: Normal Skin, Extra Dry Skin, and Rough & Bumpy Skin.

Empowering Women Through Style

Mackenzie Wimmer, Director of Partnerships at Wantable, expressed,

"Wantable was created over a decade ago to fuel self-confidence through personalised style expertise and fashion empowerment. Everything we do starts with our customers, and Olay shares our vision by creating science-backed products built to inspire confidence in women everywhere."

Availability

This partnership between Olay Body and Wantable represents a significant step towards integrating skincare and fashion, encouraging women to embrace their unique styles with confidence and radiant skin.

The limited-time 'Power Edit' collaboration is available now at Wantable.com/OlayEdit. For more information, visit Olay.com.