The global PMS & menstrual health supplements market is poised for significant growth, projected to reach $35.6 billion by 2031. According to a report by Persistence Market Research, the market, currently valued at $24.2 billion in 2024, is expected to grow at a compound annual growth rate (CAGR) of 5.7% over the forecast period.
Market Growth Drivers
The rise in awareness about menstrual health and the increasing demand for natural and effective solutions for premenstrual syndrome (PMS) management are key factors fuelling market expansion. Additionally, consumer preference for plant-based and organic supplements, combined with growing e-commerce penetration, is boosting product accessibility and demand.
North America leads the market with a 39% share, driven by advanced pharmaceutical innovations, the presence of major industry players, and high consumer purchasing power. Meanwhile, the Asia-Pacific region is emerging as a key growth hub due to rising health consciousness among women and increasing disposable incomes.
Market Segmentation & Key Trends
The market is segmented based on product type, formulation, and consumer demographics:
Product Type: Combined nutritional supplements account for over 50% of market revenue. Popular formulations include magnesium and vitamin D3, omega-3 and vitamin E, and magnesium and zinc—nutrients known to help alleviate PMS symptoms.
Formulation: Tablets and capsules dominate with a 45% market share due to their convenience and accurate dosage. Other formulations, such as powders and liquid supplements, are gaining traction among younger consumers.
Consumer Demographics: Women aged 18-45, particularly millennials and Gen Z, are driving demand due to heightened health awareness and access to digital health resources.
Regional Insights
North America: With a strong focus on innovation and women’s health, North America leads the market. Companies such as Looni and HUM Nutrition continue to introduce new PMS supplements.
Europe: The demand for plant-based and organic supplements is rising, particularly in Germany, France, and the UK, as consumers seek hormone-free solutions.
Asia-Pacific: Emerging as a high-growth region, driven by rising health consciousness and the popularity of herbal and Ayurvedic supplements in countries like China, India, and Japan.
Latin America & Middle East/Africa: While in the early stages of market development, regions such as Brazil and South Africa are seeing increased adoption of menstrual health supplements.
Challenges and Opportunities
Despite the promising growth, the market faces challenges such as limited regulatory approvals, misinformation about supplement efficacy, and high costs of premium products. However, opportunities lie in emerging markets, AI-driven personalised supplements, and functional beverages tailored to PMS relief.
Leading Market Players
Major companies in the PMS & menstrual health supplements sector include:
Looni
HUM Nutrition
Flo Vitamins
Ritual
O Positiv
The Nue Co.
Thorne Research
Olly Nutrition
Nature's Way
Recent developments include Looni’s launch of adaptogenic PMS supplements and HUM Nutrition’s expansion into probiotic-infused solutions for mood swings and bloating relief.
Future Outlook
With increasing consumer demand and continuous product innovation, the PMS & menstrual health supplements market is set for steady growth. As awareness around menstrual health expands, brands are expected to introduce more targeted and scientifically backed solutions to enhance women's well-being worldwide.
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