First published: 01/08/2024
Sweaty Betty has unveiled a groundbreaking new activewear collection, created in collaboration with female health experts Hertility. The collection aims to empower women during menstruation, maternity, and menopause, addressing the unique challenges women face during these life stages.
The new five-piece 'FemTech' range is designed to help women embrace their bodies and enjoy movement through every phase of life. The collection is the result of extensive research, user trials, and wear-testing by 48 women over 724 hours during 15 different types of activities. Each piece is crafted by women for women, integrating insights from Hertility, a pioneer in at-home diagnostics and care for women's health.
Key pieces in the collection include a revamped version of Sweaty Betty’s bestselling Power Legging. This new design maintains the supportive fit and four-way stretch fabric that fans love but features a seamless tri-layer gusset to absorb leaks during menstruation, postpartum, and menopause. The range also includes maternity tops, shorts, and leggings, designed to provide comfort and support throughout pregnancy with ultra-soft, sweat-wicking materials.
Additionally, the collection features a special edition T-shirt made with breathable, anti-bacterial fabric. The T-shirt bears the playful message, 'I'm not ovary-acting,' adding a touch of humour to the innovative line.
Dr. Helen O'Neill, CEO and Founder of Hertility, emphasised the importance of the collaboration, noting, "It's shocking that still today four in five teenagers say that starting their period negatively affects their relationship with exercise – this has a lifelong impact on their health. It’s another gap where women are being under-served, and we’re so excited to have branched out of the lab and into the gym with this collaboration to provide key insights from our data to inform a collection that supports women to keep moving all the way from menstruation to menopause."
Sarah Platts-Winslow, Design Manager at Sweaty Betty, expressed pride in the collection, stating, "The design and development of our new FemTech range has been truly inspiring – every detail meticulously considered and tested by our all-female team. We firmly believe these styles are game-changers and it's fantastic to finally unveil them to our Sweaty Betty community."
The Sweaty Betty FemTech collection is available now online in the UK, US, and EU, and in selected UK stores. Customers can also experience the brand's new offerings at a wellness retreat in partnership with The Body Camp, where attendees will receive a free pair of Sweaty Betty leggings as part of their welcome bundle.
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